Computers And Marketing :: essays research papers

Computers And MarketingMarketing is the process by which goods are sold and purchased. The aim of marketing is to acquire, retain, and satisfy customers. Modern marketing hasevolved into a complex and diverse sphere. This field includes a wide variety ofspecial functions much(prenominal) as advertising, mail-order business, public relations,retailing and merchandising, sales, market research, and pricing of goods.Businesses, and oddly the marketing aspect of businesses, rely agreat deal on the hire of computers. Computers play a signifi sackt role ininventory control, process and handling orders, communication betweensatelite companies in an organization, construct and production of goods,manufacturing, product and market analysis, advertising, producing the companynewsletter, and in some cases, complete control of company operations.In todays extremely competitive business surround businesses aresearching for ways to improve profitability and to maintain their position inthe ma rketplace. As competition becomes much intense the formula for successbecomes to a greater extent than difficult. Two particular things have greatly aided companies intheir quests to accomplish these goals. They are the innovative softwareproducts of hot dog/CAM and, last but not least, the institution Wide Web.An important program has aided companies all over the world. Computer-aided design and computer-aided manufacturing (CAD/CAM) is the integration oftwo technologies. It has frequently been called the new industrial revolution. InCAD, engineers and designers use specialized computer software to create simulationsthat represent characteristics of objects. These models are analyzed by computerand redesigned as necessary. This allows companies needed flexibility instudying contrasting and daring designs without the high costs of building and examen actual models, saving millions of dollars. In CAM, designers andengineers use computers for planning manufacturing processes, testing finishedparts, controlling manufacturing operations, and managing entire plants. CAM is united to CAD through a database that is shared by design and manufacturingengineers.The major applications of CAD/CAM are mechanical design and electronicdesign. Computer-aided mechanical design is normally done with automated draftingprograms that use interactive computer graphics. Information is entered intothe computer to create basic elements such as circles, lines, and points.Elements can be rotated, mirrored, moved, and scaled, and users can zoom in ondetails. Computerized drafting is quicker and more accurate than manualdrafting. It makes modifications much easier.Desktop manufacturing enables a designer to construct a model directly fromdata which is stored in computer memory. These software programs help designersto consider both function and manufacturing consequences at primaeval stages, whendesigns are easily modified.More and more manufacturing businesses are integrating CA D/CAM with otheraspects of production, including inventory tracking, scheduling, and marketing.This idea, known as computer-integrated manufacturing (CIM), speeds processingComputers And Marketing essays research document Computers And MarketingMarketing is the process by which goods are sold and purchased. The aim ofmarketing is to acquire, retain, and satisfy customers. Modern marketing hasevolved into a complex and diverse field. This field includes a wide variety ofspecial functions such as advertising, mail-order business, public relations,retailing and merchandising, sales, market research, and pricing of goods.Businesses, and particularly the marketing aspect of businesses, rely agreat deal on the use of computers. Computers play a significant role ininventory control, processing and handling orders, communication betweensatelite companies in an organization, design and production of goods,manufacturing, product and market analysis, advertising, producing the companynewsl etter, and in some cases, complete control of company operations.In todays extremely competitive business environment businesses aresearching for ways to improve profitability and to maintain their position inthe marketplace. As competition becomes more intense the formula for successbecomes more difficult. Two particular things have greatly aided companies intheir quests to accomplish these goals. They are the innovative softwareproducts of CAD/CAM and, last but not least, the World Wide Web.An important program has aided companies all over the world. Computer-aided design and computer-aided manufacturing (CAD/CAM) is the integration oftwo technologies. It has often been called the new industrial revolution. InCAD, engineers and designers use specialized computer software to create modelsthat represent characteristics of objects. These models are analyzed by computerand redesigned as necessary. This allows companies needed flexibility instudying different and daring designs without the high costs of building andtesting actual models, saving millions of dollars. In CAM, designers andengineers use computers for planning manufacturing processes, testing finishedparts, controlling manufacturing operations, and managing entire plants. CAM islinked to CAD through a database that is shared by design and manufacturingengineers.The major applications of CAD/CAM are mechanical design and electronicdesign. Computer-aided mechanical design is usually done with automated draftingprograms that use interactive computer graphics. Information is entered intothe computer to create basic elements such as circles, lines, and points.Elements can be rotated, mirrored, moved, and scaled, and users can zoom in ondetails. Computerized drafting is quicker and more accurate than manualdrafting. It makes modifications much easier.Desktop manufacturing enables a designer to construct a model directly fromdata which is stored in computer memory. These software programs help designersto co nsider both function and manufacturing consequences at early stages, whendesigns are easily modified.More and more manufacturing businesses are integrating CAD/CAM with otheraspects of production, including inventory tracking, scheduling, and marketing.This idea, known as computer-integrated manufacturing (CIM), speeds processing