ARTEMIS DESIGNER JEWELLERY AND GIFTS ASPIRATION TO BE FULLY ONLINE Essay

ARTEMIS DESIGNER JEWELLERY AND GIFTS ASPIRATION TO BE FULLY ONLINE - Essay Example The business is family-owned and it is run by a mother and daughter team named Catherine Amesbury and Carrie Mullan. Artemis has a supply of various collections of gifts and jewellery for various occasions. Products available in the shop range from fashion handbags to hand crafted pottery to decorative lights to small token gifts to decorations and stylized soaps. Other supplies available in the business are silver jewellery, which customers choose and can customize to meet their taste. Also known as, the home of Catherine Amesbury Contemporary Jewellery, the business is a mixed model of both the traditional form of business and e-commerce. This means that the customer can either visit the shop physically or access the services of the business online. The customer can browse, request for modifications and buy products through an internet-enabled system on their website or visit their physical store and ask for the same services. Advantages of E-commerce over Traditional Business An E -commerce form of business can offer numerous advantages both to a business and to its customers1. The first advantage is that the costs involved in opening and running a fully online business are lower than the costs involved in starting and managing a traditional business. ... According to Goel (2012), one can sell his/her products at any time of the day with a single click of the mouse. As a result, more customers are likely to visit the website and make their purchases at the convenience of their time without having time constraint2. The other advantage of an online business over a traditional business is that the enterprise will command a larger market share because of being able to have a worldwide market. As Goel (2012) asserts, because of the internet, a business will have global visibility, which makes it network with other businesses and consumers of their products. This will increase its market share, in addition to augmented economies of scale3. A larger market share will mean more sales hence more profits to a business compared to the ones realized in a traditional business set up. According to Botha, Bothma, and Geldenhuys (2004), an online business is not limited by geographic barriers, which characterize brick and mortar businesses. Customers from any part of the world can access the products that a business has unlike in traditional businesses where only the customers at a given geographical zone can access it. Therefore, customers from all over the world will be able to see the company’s products increasing the customer base of the business. This will increase the overall sales made by the enterprise leading to larger profits. All that a customer needs to do is to search for companies that have a given product, and with proper use of Search Engine Optimization, the business will have many visitors adding unto the list of potential buyers from across the globe4. The cost and time used to process orders is significantly reduced with e-commerce because manual