Forces of Evolution

Evolution refers to the biological changes that occur among individual members of population over time. The changes are usually due to biological conditions and environmental factors. However, it is important to note that the entire population undergoes evolution and not just the individuals in such a population. There are four known forces of evolution and they include natural selection, gene flow, genetic drift, and mutations.Advertising We will write a custom essay sample on Forces of Evolution specifically for you for only $16.05 $11/page Learn More Natural selection involves differential survival traits. Different individuals in a given population will adapt to different characteristics. Consequently, they are able to compete with other species for scarce resources. Due to intense competition, species that are able to adapt to these characteristics survive while the rest become extinct. Many scientists refer to this phenomenon as survival for the fi ttest. This is a situation in which individuals who lack the ability to adapt to the needed characteristics are wiped out. At the same time, the traits of a given generation can change from one generation to another. Natural selection affects variations in a population through changes that occur to the phenotypes of different organisms. What this appears to suggest is that natural selection calls for behavioral and structural changes of body parts. On the other hand, gene flow is a term used in reference to the movement or migration of genetic materials across different populations. The flow of genes within a population increases variations of individuals within that population. Gene flow occurs mainly due to the highly mobile organisms in a population. Mobile organisms are able to interact with other organism and as a result, the exchange of genetic material from one organism to another takes place. This is what usually happens during mating. The resulting generations will thus pos ses the dominant genes from the two parents. In most cases, the resulting generations possess the hybrid genes of the parent genes. In genetic drift, some individuals may leave behind a higher percentage of genes than others. Consequently, some genes may end up drifting away as new generations are produced. The genes that drift away are usually lost forever. That is why certain organisms become extinct. Thus, genetic drift reduces the chances of genetic variations from one generation to another. Mutation is the change that occurs to the DNA material of organisms. Mutations can be harmful or beneficial. Mutations that contribute a lot to evolution are those that occur in the sex cells, as opposed to the somatic cells. This is because it is only the changes that occur in the reproductive cells that can be passed from the parent to an offspring.Advertising Looking for essay on anthropology? Let's see if we can help you! Get your first paper with 15% OFF Learn More Mutatio ns can lead to changes in the phenotype of organisms. A single mutation can bring about unnoticeable or small change in an organism. It can also result in a big change in another type of organism. Sometimes, mutations do not cause any changes to organisms. Thus, mutations produce noticeable changes only when the genes involved are similar. An isolation mechanism is any factor that prevents groups of organisms from interbreeding. Isolating mechanisms can be behavioral or biological. For example, different seasons of mating for different organisms may hinder two different groups of organisms from interbreeding. Again, sterile organisms from a certain group are not able to interbreed. Consequently, similar organisms end up interbreeding. This enhances speciation, in which similar off springs are produced. This essay on Forces of Evolution was written and submitted by user Alonso Banks to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Miranda Rights Essay Example

Miranda Rights Essay Example Miranda Rights Essay Miranda Rights Essay Do the Miranda warnings help too many criminals go free? no. the miranda RIGHTS. protect our freedoms. without them we could end up a police state. In the United States, the Miranda warning is a warning given by police to criminal suspects in police custody, or in a custodial situation, before they are asked questions relating to the commission of a crime. A custodial situation is where the suspects freedom of movement is restrained although he is not under arrest. An incriminating statement by a suspect will not constitute admissible evidence unless the suspect was advised of his or her Miranda rights and made a knowing, intelligent, and voluntary waiver of those rights. However, police may request biographical information such as name, date of birth, and address, without first reading suspects their Miranda warnings. The Miranda warnings were mandated by the 1966 United States Supreme Court decision in the case of Miranda v. Arizona as a means of protecting a criminal suspects Fifth Amendment right to avoid coercive self-incrimination. Many criminals/suspects talk at the crime scene after the Miranda is read to them latter they claim it wasnt. Do they increase the cost of keeping the public safe? Only if the police forget to say it. Can you think of any better ways to balance public safety and individual rights? I think personally police officers can read the Miranda warning from cards to insure they are read properly and make sure they use them so it is word for word and so it cant come back on them. reference http://answers. yahoo. com/question/index?

Criminal Conduct and Criminal Law Essay Example | Topics and Well Written Essays - 1000 words - 1

Criminal Conduct and Criminal Law - Essay Example The consideration of mens rea is important because it separates those crimes that were committed willfully, and those acts that were accidental. The willful element shows that the person desired the outcome and should be responsible, or the outcome so desired. The lack of the willful element may mean that the outcome was desired and was not even planned for. It is only fair not to punish someone for an act they did by mistake, and they did not even desire the outcome. However, at times, the law has to go a step further and see whether the outcome was foreseeable, or if the person performing the act was so negligent in acting that he could not even consider the occurrence of the act. If a person pulls a trigger of a loaded gun to check whether the gun is working, he will be responsible for the murder or injury that is occasioned if the bullet hits somebody. It is only fair that people be held criminally liable for criminal acts that occur due to negligence on their part even if they did not have the requisite mens rea. From the above analysis, it is noted that there is no clear answer on whether a person is criminally liable or not considering the lack of mens rea. Each case is to be in light of the prevailing circumstances (Herring, 2013). Legislative immunity is immunity that is accorded to legislators in parliament in the process of passing laws. Legislative immunity applies to actions that the legislators may do, or words said in the process of formulating legislation. Legislative immunity is important because it accords the legislators protection from being sued for libel arising out of words spoken in Parliament. However, it is to be noted that this immunity is not absolute and can be removed by the courts on application by an interested party. The parliament can also remove the immunity through amending the law, although this will not act retrogressively. Legislative immunity is meant to ensure freedom of speech during

The Politically Incorrect Guide to Islam by Robert Spencer Essay

The Politically Incorrect Guide to Islam by Robert Spencer - Essay Example Robert Spencer shakes things in an equally controversial book The Politically incorrect Guide to Islam. This book obliterates simplistic, politically correct opinions about the Islam religion. It compares, word by word, the teachings between Muhammad and the teachings of Buddhism, Christianity and other religions. He sent her away until the child was born. When the woman came back after several months, he took the child and gave it to a friend as a gift while he ordered the woman to be stoned to death. This book covers a lot of ground with the study of Muhammad, the development of Quran, the spread of Islam religion, and Islam’s early wars hence the culmination of the Crusades. The book is introduced as an examination of some specific tendentious contentions about Islam religion and the Crusades that have been a source of current debates. Spencer provides readers an extensive exploration about Islam that cannot be taught in school or that may not be exposed in the media; in so doing he paints religion in a broadly negative light. The general notion that Islam is a peaceful religion that has been hijacked by small minority of extremists is the beginning of all PC myths surrounding Islam. To back his claims, he quotes several Western Historical figures such as John Quincy, Alexis de Tocqueville and Winston Churchill who have been vocal in criticizing Islam. The book criticizes Islam as both oppressive and militant and gives a historical account of the crusades based on the argument that they were a late response of European civilization to the centuries of occupation and invasion which started in the 8thC in Italy, France, the Iberian Peninsula, Sicily and major parts of Eastern Europe. Spencer argues that the civilization clash between the West and Islam in the 21stC was as a result of a continuation of a 14thC long jihad which commenced at the inception of Islam. The book also offers discussions about the difficulties of treating this topic in a ever dis integrated current political environment. The fact is the book has both the bright and not-so bright sides. On the bright side, Spencer denies many myths penetrated by the PC crowd: that mainly states that Islam and Christianity are for the greater part been equivalent traditions, that crusaders were selfish land-hungry colonizers, that Jihadists were benign sweetie-pies and many other controversies. Honestly, I do agree with his bruising of Ridley Scott’s Kingdom of Heaven film which depicts a sentimentally liberal Islam during crusades periods. On the other side of the Spence’s book, he gives several myths that need correction. These include: Christianity is essentially begin and Islam nasty The crusades were defensive conflicts We should be grateful for crusades These three points as expressed by Spenser are myths and ironical in nature. 1) Myth one: Christianity is essentially begin and Islam nasty The book â€Å"The Politically incorrect Guide to Islam† is full of â€Å"Jesus vs. Muhammad† punctuations, whereby several teachings of Jesus are compared and contrasted with the intolerant and militant teachings of Prophet Muhammad. Taking for instance page 35: Jesus teachings was â€Å"blessed are the persecuted† and it is contrasted with Prophet Muhammad’s authority to kill persecutors claiming that â€Å"persecution is worse than slaughter† (Qur'an 2:191). Again in page 143, Spencer describes Jesus’ teachings and deeds to be merciful to enemies as compared to Muhammad’s command to ruthless to unbelievers but merciful to fellow Muslims. The mention of Islam develops a feeling of fear on the part of many non-Muslims because of what they have been told or heard about the Muslims. In my opinion, it is pointless to list

Thomsons Argument Of The Trolley Problem Philosophy Essay

Thomsons Argument Of The Trolley Problem Philosophy Essay A utilitarian is concerned with providing the greatest happiness for the greatest amount of people, so in this first case a utilitarian would agree with Thomson and would say that it is mandatory to pull the lever and save the greater number of people. An opposing view would say that pulling the lever constitutes as a moral wrong, and would make the bystander partially responsible for the death. One has a moral obligation to get involved in these cases just by being present in the scenario and being able to change the outcome. Deciding to do nothing would be considered an immoral act if one values five lives more than one. In the first case, the bystander does not intend to harm anyone; the harm will be done regardless of which way the trolley goes. In the second case, pushing and harming the large man is the only way to save the five people on the trolley. in contrast, Thomson argues that a key distinction between the first trolley problem and the second case is that in the first case, you simply redirect the harm, but in the second case, you actually have to do something to the large man to save the five workers. Thomson states that in the first case, no worker has more of a right than the other not to be killed, but in the second case, the large man does have a right not to be pushed over the bridge, violating his right to life. To put the first trolley case in a different perspective I will present a similar case. Something has gone terribly wrong on an airplane and is inevitably about to crash and is heading straight to a heavily populated area. The airplane pilot knows that regardless innocent people will die so he turns the plane towards a less populated area, killing less innocent people. Was the pilots action to steer the plane in a different direction morally permissible? Thomson would say that the pilots actions were correct, because the greater populated are has the same right to live as the less populated area, and you are merely deflecting the harm to kill less people which is morally permissible because no rights have been violated. Thomson presents an alternative case to the second trolley problem to better illustrate her argument. In this case, a surgeon has 5 patients that are all in need of organ transplants, and they will die without the organ, but since they all have a rare blood type there are no organs available. A traveler comes into the office for a check up, and the doctor discovers that this traveler has the necessary organs that could save these five dying patients. The doctor asks the traveler if he would donate and but he sincerely declines. Would it be morally permissible for the doctor to kill the bystander and operate anyway? Thomson would argue that it is not permissible to operate on the traveler, because the doctor would be violating his right to life. This differs from the first trolley case because in the first case you are simply deflecting the harm as opposed to the second trolley case, and the transplant case, you have to act and do something to an innocent person in order to save the f ive people. In the first case none of the workers have more of a right than the other not to be killed, but in the second case the large man has a right not to be killed. In the transplant case, a utilitarian is concerned with the greatest happiness for the greatest number of people, so just like in the first case where a utilitarian would say to pull the lever to kill one and save five, he would do the same in the transplant case to kill one and save five. Thomson disagrees and states that in the first case killing one is a side effect of killing five, in the transplant case you are violating a persons right where the act could have been avoided to begin with. Thomson states that killing is worse a death caused by letting someone die. In the first trolley case it would seem rational to agree that the person is morally obligated to pull the lever and save the five people. In the second case, the person should not be forced to push the large man onto the track because in this case he is killing the man to save the others where as in the first case it is inevitably one or the other. It would also seem rational that the doctor should not kill the man for the transplant because it is similar to the second case. Although in every case you are sacrificing one to save five, there are situations where it is not morally permissible to kill the one person, such as the second case and the transplant case. In these case the persons right to life is violated, and therefore would make it morally permissible to kill them. In order for Thomson to justify her opinions she needs to identify the differences in both cases that is strong enough to make a valid argument. In short, Thomson identifies that in both cases there is an innocent bystander who is not responsible in any of the events, but has the opportunity to get involved in order to save five people instead of the one. She assumes that there is no relationship or tension at all between the bystander and the workers so he has a clear mind on what his decision should be. Thomson states that we need to focus on the rights of the people as a means to an end relationship between the bystander and the workers. She argues that in both cases the bystander does wrong to the person whose life he chooses to sacrifice, but in the second case where the bystander pushes the large man, there is a direct violation of his rights. By performing the act of pushing, the bystander is directly violating on the large mans right not to be killed. This differs from the fi rst case where the bystander pulls a lever to kill one and save five, because it does not violate the single workers rights; diverting a train does not violate anyones rights, but pushing an innocent man does. Thomson feels that this explains why the bystander is allowed to intervene by pulling the lever because the bystander can maximize the utility without violating anyones rights, whereas in the second case, in order to maximize utility the bystander would have to violate someones rights. The problem arises that in the first case, although the bystander is not directly violating the single workers right, he is indirectly violating his right not to be killed. Thomson replies to this concern by saying that although this is true but it being direct or indirect is not relevant when a persons right not to be killed is concerned.

The Yellow Wallpaper by Charlotte Perkins Gilman :: essays research papers

Charlotte Perkins Gilman’s story, â€Å"The Yellow Wallpaper,† explores the restricted societal roles of both Jane and John. Gilman, a strong supporter of women’s rights, focuses on her account with depression through this story (Hill 150). Traditionally, the man must take care of the woman both financially and emotionally while the woman’s role remains at home. Society tends to trap man and woman and prevent them from developing emotionally and intellectually. Although Gilman focuses on the hardships of the woman, she also examines the role of the man in society. Repression generated by social gender roles hinders men and women from acquiring self-individuation. The repression of Jane ties into her lack of exposure to emotional and intellectual stimulus. Jane’s feminine emotions towards her environment aid in her restraint. Representing the dominance of masculinity over the restrained female, Jane observes the female figure, who looks as if she is behind bars, in the pattern of the wallpaper (1156). The woman who unsuccessfully attempts to climb out of the pattern symbolizes Jane’s frivolity in trying to alter feminine societal roles (1158). Significantly, the maternal instincts of Jane remain enslaved due to her surroundings. The nursery, containing windows â€Å"barred for little children,† represents the suppression of Jane’s motherly duties (1150). Jane is unable to take care of her own baby. The garden which Jane can view through her barred windows, stands for her fertility which she is incapable of obtaining (1149). Intentionally, Jane’s intellectual prowess remains held back. Beginning to â€Å"writ e for a while† in a journal against the wishes of those around her, represents the suppression of Jane’s attempt at creative stimulus (1149). The yellow wallpaper hinders Jane’s recovery in that it confuses her whenever she attempts to decipher its’ meaning (1151). John’s repression results from the absence of his feminine side. Spirituality, a part of the human psyche of which John lacks, accounts for his repression. Jane feels that John â€Å"has no patience with faith,† justifying his stubborn behavior and the detraction of his masculinity (1148). An ideal attribute for one attempting to obtain self-individuation is a concern for faith, which is not present in John (1148). John’s scarcity of feminine emotions accounts for his repression. John shows no understanding of Jane’s need for an intellectual stimulus, signifying his lack of intuition (1150). For John, everything must be â€Å"put down in figures† (1148) in order for him to make sense out of anything, illustrating his stronghold on the stereotypically obstinate man (1155).

LOUIS VUITTON enter CHINESE MARKET Essay

Luxury product sales boost in the emerging marketing like China, which has extraordinary growth and strong potential consumers for the development of luxury goods in the China market. With gradually lower and lower increase of revenue in the European countries, Louis Vuitton (abridged as LV in the following sections) commits itself to set up more stores in China. However, LV is faced with the problems of declining profits in China, which urges it to adjust its entry strategy into the China market. In this case, this report will focus on distinguishing the factors that influence LV’s development in China and laying out schemes for LV’s entry into China market by initially examining the internal and external environment for LV; analyzing the operational plan for LV’s entry into China based on the environment examination, and generating an action plan for LV’s entry strategy at the end of the report. Introduction Louis Vuitton (abridged as LV in the following sections) is planning to set up more stores in the China market. However, it is now faced with the problems of declining profits in China, which urges it to adjust its entry strategy into the China market. In this case, this report is to lay out schemes for LV’s entry into the China market by distinguishing the internal and external factors that influence LV’s development from the perspectives of country factors and internal advantages of LV with reference to the SWOT analysis model; analyzing the operational plan for LV’s entry into China based on the environment examination and including suggests on firm strategy, organization structure and management, entry strategy and modes, manufacturing management, marketing plan, and accounting as well as finance management; and generating an action plan for LV’s entry strategy at the end of the report according to the specifications of the business operational plan. Research Methods The research method of literature searches is adopted to generate this report. This method is chosen because there are plenty of existing studies  on the development of luxury goods, which makes it possible for abundant literature searches. Also, there are a great many resources on the annual reports of Louis Vuitton available which offer insights into the financial performance of this company. Anyway, luxury goods are indeed possessed by the majority of people, which makes direct interviews or surveys less available. External and Internal Environment The internal and external factors that influence LV’s development will be examined in this section from the perspectives of country factors and internal advantages of LV. A SWOT analysis will be involved in this section, which aims to find out the strength, weakness, opportunity and threat of the company according to analysis on the internal conditions of the company and the external environment the company is faced with (Johnson & Scholes, 2002, p122). External environment: Country factor analysis The external environment for LV’s entry into China will be discussed in terms of the politics and government policy of China, the economy and the China market, the social culture and transportation of China, and will be concluded from the perspectives of opportunities and threats for LV’s entry into China. In terms of politics and government policy, China is now actively opening up to the world and enhancing trade relationships with world brands since the reform and opening up policy. In terms of the economy and the China market, according to Yuval and Vinay and Cathy (2011), the analysts of Mckinsey quarterly, China has increasing booming urban cities including the second- and third-tier cities and the world second-largest GDP which means strong purchasing power the China consumers for luxury goods and great market potentials (para 8). They also pointed out that by 2015, Chinese consumers will account for more than 20 percent of the global luxury market. On the other h and, the large market potential has drawn a host of luxury-goods companies to enter the China market, which makes the competition fiercer and fiercer. And it is troublesome for LV that there are plenty of fake goods imitating LV’s style prevailing in China, which are actually not likely to reduce LV’s high-end consumers, but would exert negative influences on consumers’ impression and awareness of LV. I  terms of social culture, for one thing, the China consumers are attracted by middle- and high-end products and somehow more attracted by French luxury goods, and they believe that the higher the price, the better the quality (Yuval, Vinay and Cathy, 2011, para7) (Exhibit 1). For another thing, the traditional virtue of thrift is rooted in the mindset of the Chinese, with which some of the rich in China indicate that they would not spend a large sum of money to get a product. (Exhibit 1) In terms of transportation, airlines are increased like the Emirates group which launched air routines in the main cities of China, and railway transportation as well as road transportation is more and more available, making it convenient and fast for cross-national transportation. Therefore in conclusion, the opportunities for LV’s entry into China can be concluded as China’s encouraging policies on foreign brands’ entering into China; China’s booming urban cities and increasing middle- and upper- class consumers with strong purchasing power; Chinese consumers’ purchasing preference for French high-end products; and the more and more convenient cross-national transportation in China. While the threats for LV’s entry into China entail the fierce competition from the peer companies and brands; the trouble coming from increasing produced counterfeit products imitating LV in China; China consumers’ cautious traditional views on luxury goods purchasing. Anyway, when it comes to China consumers’ rational attitude towards luxury goods purchasing, it may be an opportunity for LV if it succeeds in drawing out their desires and needs for LV’s products, otherwise it may turn out to be a threat for LV’s expansion in China. Internal environment based on national level The advantages of internal environment for LV on national level lie in the its preference and prospect to greatly expand its business in China, its experiences of operating in China market for about twenty years, and its strong influence on and temptation to the China consumers, as well as customer loyalty for it. On the contrary, the disadvantages lie in its high price which will greatly influences China consumers’ will to purchase the products, and in its could-be easily imitated appearance and style which is made used of by some China manufacturers in producing fake goods. Internal environment based on firm level The nature of LV’s products Dubois and Czellar and Laurent (2001) delineated Luxury goods as products with extraordinary quality as well as high price, rareness and uniqueness, aesthetic appeal, respectful long history, and the sense of being superior to others (p156). Yacine and Johnathan and Motohiro (2004) argued that luxury goods manual crafting and diligence should be involved into the manufacturing and designing of luxury goods (para 2). Based on these studies, the nature of LV’s products can be abstracted as unique, rare, and excellent-quality, and extraordinary. I ndustry characteristics of luxury goods Kapferer (1996) suggested that luxury industry distinguishes the needs and demands of the wealthy people like prominent social figures, and produce unique superior products for them, which acts like a status symbol for the rich (p251). While Heine (2010) stated that the luxury industry is also fashion-oriented and high-quality guaranteed. And it is closely associated with the needs of the wealthy. Judging from these studies and the advancement of luxury products nowadays, the industrial characteristics of luxury products can be concluded as extraordinary quality with high guarantee, extremely personalized with unique designed style, strong brand recognition and customer loyalty, and highly profitable sales based on its high price. Advantages and disadvantage of internal environment for LV on firm level The advantages of LV on firm level mainly lie in its good brand image, abundant product portfolio, wide expansion in the China markets covering most of the first- and second-tier cities, and its control on the designs of products. This can be told from the following aspects. Above all, LV enjoys a good reputation of high quality and excellent services that it has occupied the first place of the 2012 Hurun Ranking of the Top ten luxury brands in the world (see Appendix 1), in which LV beats Hermes, the second in the list by nearly 43%. Also, LV offers manual crafting designed products which are special for certain customers. What’s more, it offers permanent after-sale serves to its customers (Paul, 2012, p79). The disadvantages of LV mainly lie in its lower production rate and high price which leaves it less price elasticity. It possessed relatively lower production rate, for it takes certain time and manual efforts to make a high-quality products (Jill & Glenn & Taro, 2009, p122). It sets high prices for its products based on the quality and meanwhile aims to distinguish market segmentation, which however makes the price too high from the perspectives of the majority of China consumers. Marketing potentials In recent years, the China government has made adjustments towards Foreign Direct Investment. It cancelled the extra bonus policy which had existed since the 1980s when China actively encouraged investment on foreign enterprises (Dan, 2009, para1). Anyway, the general tendency of attracting foreign companies to enter into China is still unabated. Therefore, government policies and regulations are still positive for LV’s advancement in China, which indicates that China remains great market potential for LV if it adjusts itself to seek advantages and avoid disadvantages according to the environment. Based on the external and internal environment analysis, an operational plan to help LV enter and compete effectively in the China market will be generated in the following section, which includes consideration to firm strategy, organization structure and management, strategy and modes of LV’s entry into China, manufacturing management, overall marketing plan, and accounting and Finance management of LV facing the entry. Corporation strategy helps direct the future development of firms, including differentiation strategy and low cost strategy (Gerry & Keven & Richard, 2008, p245). The firm strategy suggested for LV to compete in the China market is to differentiate itself from other luxury companies and brands, and the strategy to lower its costs. Apart from the regular introduction of new products or the quality control of products like most luxury companies may do, LV is supposed to give extra care to its customer services, delivering extraordinary experience to customers, like regular special consultancy for every customer to lead the their needs and help them realize personal values relative with LV’s values. As for methods to lower costs,  it can be achieved through managing the operational cost of LV and through cost control in the supply chain of LV. For example, to integrate its resources and improve its supply chain by cooperation with fixed partners who professionally manage logistics in order to get a price discount, which may lower the costs of transportation and save time for product updates. Organization Structure and Management Organizational structure management is for accomplishing certain goals effectively Gerry & Keven & Richard, 2008, p137). For LV as an international company, the organization form of departmentalization is rather appropriate. With human resources gathered and organizational structure formed through departmentalization, the process of delegation is to be introduced. Delegation is to delegate certain authority and responsibility to the staff and achieve harmony and trustworthiness among leaders and staff (Robbins & Mary & Nancy, 2005, p165). LV has a big number of stores in China, and it will be better if the headquarter delegates authority for the managers in the branches in China, who are then able to manage the stores more practically and efficiently. Based on the managing form of departmentalization and the method of delegation, the form of decentralization can be adopted. If the business of a company is in fast pace and tend to change quickly, and is operated in diversified different areas, it should choose the form of decentralization (Robbins & Mary & Nancy, 2005, p165). As an international luxury company with operating areas in all geographic parts of China, LV values timeliness and adaptability towards the quickly changing fashion world, which makes decentralization suitable for LV’s development in China market. Entry strategy and modes The entry modes for international companies entail strategic alliance, exporting, licensing or franchising, joint venture, a new wholly owned subsidiary, and acquiring established enterprises (David & Cynthia, 2004, p147). As for LV, a luxury brand which is positioned as high-end, unique and high-price, it would be better for it to establish its own stores in the targeted country (Giacalone, 2006, p33). Since LV has its own stores in China, it adopts the wholly owned subsidiary method of entry so as to hold  its characteristic of unique and independent, and to pursue global standardization. Where to enter into is essential for LV’s operation in China. LV has already set up stores in all the geographical areas of China (Exhibit 2), and most of its focus is the first-tier cities and less second-tier cities. For example, nearly 33% of LV’s stores in China are located in Hongkong, Macau and Taiwan (Exhibit 2), while there are a great many second-tier cities where many wea lthy people inhabit in mainland China. According to the table of index of China’s cities for luxury product operation (Exhibit 3), second-tier cities like Shenyang, Dalian, Hangzhou, and Chengdu have great potentials for luxury product operation. Moreover, second-tier cities like Dalian, Hangzhou and Chengdu are among the most popular tourism cities in China, where tourists are more likely to purchase luxury products when they are in their pleasant holidays with planned shopping lists. Also, the renting rate of second-tier cities is much cheaper than first-tier cities like Beijing and Shanghai. As for LV, whose stores often cover a large amount of space, second-tier cities will save it considerable amounts of costs. Therefore, second-tier cities should be the primary choices of LV’s operation in China market. Manufacturing management Manufacturing management is associated with production for global markets, outsourcing and logistics management (Philip & Gary, 2009, chap13). As for LV, its production is unique and enjoys good reputation among consumers for they are produced in France, labeled as high-quality and high-level. Therefore in this case, production activities of LV are supposed to be located in France. In terms of logistics, it will be better for LV to outsource the management of logistics to companies that are professional in this field, for LV has no experiences in logistics and it should focus on the production and sales of products instead. Marketing plan Marketing Strategy can be formulated with references to the following aspects: Product attributes, Distribution methods, communication approaches, and pricing strategy (Alan and Simon, 2012, p399). Apart from the four aspects listed above, marketing strategy is influenced primarily by market  segmentation (David & John, 2012, p102). With regards to age, socio-cultural factors, economic development and the psychological factors, LV narrows its target market in China to the young and adult generations who are under the age of forty. Anyway, the primary focused consumers are adults. In this case, LV is supposed to give more care to the young, who are the right future potential customers for LV. Besides, the young of the rich families in China can often easily win parents’ compromise and financial support to purchase luxury products. Therefore, emphasis on unique products for the young is highly profitable in return and may also bring vigor to the growth of LV. In terms of product attributes, it is critical for the development of products, for it the product attributes satisfy the customer’s needs, the product will definitely boost sales (Alan and Simon, 2012, p399). LV’s product attributes as products with extraordinary quality as well as high price, rareness and uniqueness, aesthetic appeal, respectful long history, and high-class awareness greatly meet customers’ needs for supreme experience and extraordinary taste. Therefore, it should focus on product designs that can differentiate its products from those of other brands to keep its customer loyalty. As for distribution methods, LV should stick to its strategy of selling its products directly to consumers through its stores, for it has independent stores and distribution system. Anyway, it is possible for LV to set up online stores under the circumstance of the China market. In terms of internet shopping, which is now prevailing in China, and the electronic commerce of China is gradually become mature. Amazon and China’s T-Mall online shopping has reached high turnover in recent years (The Economist, 2011). In terms of China consumers, who prefer to shop online especially the young and the adult, with internet becoming more and more available for the Chinese people, China online market has high potential for LV’s attempt at online stores. In terms of communication approaches, LV is involved more in direct selling, and advertising. In terms of direct selling through stores, it creates opportunities for deepening the communication between consumers and the staff of LV. In terms of advertising, LV focuses on delivering its value and product attributes to consumers and it choose its spokesperson cautiously. Selecting spokesmen for LV is quite a good choice for the development in China, especially for attracting the young. For example, the newly selected and the only spokesman  for LV in China, Bingbing FAN is quite appropriate for the disposition of LV, unique, independ ent and elegant, which has become a big piece of news in China and has intensified the public focus on LV recently. Therefore, the right choice of spokeman will benefit LV in the China market. Anyway, the country-of-origin effect takes effects on the Chinese people who deeply believe in French luxury products (Glamheden, 2006, p35). In terms of pricing strategy, it will be better for LV to keep the same price in different countries, which means the amount of money consumers spend in a LV store in China is the same as that in France in value. This is because that some Chinese prefer to fly to France to get the LV products for it’s cheaper in France. In order to boost sales in China market, it’s better to apply the same pricing strategy. Accounting and finance management As for accounting management of LV in China, LV has to pay great attention to the inflation conditions of the China market, which has been rising in recent years both in food and non-food prices (Jay and Azhar, 2011, para2). LV should adjust its pricing strategy and accounting management according to the inflation conditions of China, for if inflation goes high, assets will be depreciated and the original price cannot represent the real value of LV’s products (Mankiw, 2011, p643). Mankiw states that inflation results to the value depreciation of money, which will benefit the export of the home country and make it disadvantageous for the import from foreign countries’ import to the home country. This explains the significance for LV to adjust its price according to the inflation conditions in China market. In order to create and maintain a competitive advantage, LV’s financial management should be involved financial control and money management (Alan & Simon, 2012 , p423). Now that LV has already decided to invest in the China market, financial decisions and the money management are to be focused on. In terms of financial decisions, according to Alan and Simon’s theory (2012) on financing decisions, LV may prefer local debt financing in the China market, where local currency has recently depreciated. In terms of money management, LV should try to reduce the transaction costs, which is generated when a firm transfers cash from one currency to another (Alan & Simon, 2012, p433). Recommendations- action plan With the help of the discussion of the China market environment for LV, and the analysis and conclusion of the operational plan for LV’s entry into China in the previous sections, recommendations for action plans for LV will be given as follows. As for formulating firm strategies, LV is supposed to take the differentiation strategy by distinguishing itself from other luxury companies by emphasis on high quality and exclusive customer services, and to adopt the cost reducing strategy by integrating resources of its supply chain and reducing transportation costs through the long-term cooperation with professional partners of logistics fields. As for organization structure and management, the organization form of departmentalization with a combination of functional forms, product, consumer service and geographic area is recommended. Next, the method of delegation can be introduced for LV so as to delegate authority for the managers in the China stores. Last but not least, it will be better for LV to implement the form of decentralization, which will improve the effectiveness and efficiency of LV’s operation in China. As for entry strategy and modes, with wholly owned subsidiary, LV should cautiously select its targeted locations in China. Apart from the first-tier cities, second-tier cities where there is considerably strong purchasing power and lower renting costs would be appropriate for LV to set up new stores. As for manufacturing management, production activities of LV are supposed to be located in France, for effect of country-of-origin works on China consumers who believe that goods produced in France would be more reliable and high-end. In terms of logistics, LV is supposed to outsource its management of logistics to companies that are professional in this field. As for marketing plan, LV should continue to highlight its product attributes like high quality and exclusive design to consumers, to apply the communicatio n approach of advertising using the spokesman strategy, and to keep price nearly the same in different countries without dramatically change. As for accounting and finance management, LV should adjust its pricing strategy and accounting management according to the inflation conditions of China, and to focus on its financial decisions, and money management decisions. Specifically, LV may adopt local debt financing in the China market, and try to reduce the transaction costs. References Alan M. & Simon C. (2012). International business. London: Pearson. Dan H. (2009). Foreign direct investment in China-the times has changed. Retrieved from: http://www.chinalawblog.com/2009/04/foreign_direct_investment_in_c_1.html David C. & Cynthia M. (2004). Corporate strategy. New York: McGraw-Hill. David J. & John F. (2012). 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